Packaging Design - 百灵草本软糖包装设计
●
Art Director: JIU、DONG
Designer: JIU、DONG
3D rendering: JIU、DONG
「百灵草本软糖」是百灵鸟集团旗下新开发的草本功能性软糖产品，致力于打造年轻人喜欢的草本功能性软糖品牌，目前共三款，分别是“人参茯苓软糖、荷叶绿茶软糖、赤小豆薏米软糖”，口感轻柔Q弹，每一粒都富含草本精华，补气血。让用户变得身心健康，轻松愉悦。
在「百灵草本软糖」的包装设计过程中，我们优先考虑将草本药材元素和百灵品牌本身的精髓融入其中。草本软糖的包装设计中应该有效地展示天然中草药原料，并通过现代设计语言体现传统苗族元素。我们的目标是在传统和现代设计感之间取得平衡，融入民族元素，与用户产生共鸣。
设计采用了现代插图表现形式，以一个苗族草药女孩为中心展开绘制，展示了软糖中的中草药成分。插图的视觉语言融合了传统和现代元素，糖果的每个变体都被赋予了不同的主色调，使三种类型的糖果在视觉上具有连续性，同时也突出了它们的独特特征，体现百灵草本软糖的精髓，有效地传达传统的苗族元素和天然的草药原料。
仅作设计展示使用，以落地实物设计为准
"Bailing Herbal Gummies" is the newly developed herbal functional gummies under Bailing Bird Group, which is committed to creating a brand of herbal functional gummies that young people like. There are three types of gummies, namely "Ginseng Poria Gummies, Lotus Leaf Green Tea Gummies, and Adzuki Bean Job's Tears Gummies", which have a light and soft Q-bouncy texture, and each one of them is rich in herbal essence, which can replenish qi and blood. It makes users become physically and mentally healthy, relaxed and happy.
During the package design process of "Bailing Herbal Gummies", we prioritized the integration of herbal elements and the essence of the Bailing brand itself. The natural herbal ingredients should be effectively showcased in the packaging design of the herbal gummies, and the traditional Hmong elements should be reflected through modern design language. Our goal was to strike a balance between traditional and modern design sensibilities, incorporating ethnic elements that resonate with users.
The design uses a modern illustrative presentation, centered on a Miao herbal girl, to showcase the herbal ingredients in the gummies. The visual language of the illustration blends traditional and modern elements, with each variant of the candy given a different primary color, giving visual continuity to the three types of candy, while also highlighting their unique characteristics, embodying the essence of Bailing Herbal Gummies, and effectively communicating the traditional Hmong elements and natural herbal ingredients.
